Education, Education, Education
By John Cox, District 71 Program Quality Director
What Will Your Club and Your Members Achieve in 2018-19?
I don’t know about you, but I have often been confused by the variety of terms we use – training, education, development, learning, coaching, mentoring, knowledge, skills, etc.
It is also recognised that a lot of education and training is wasted and doesn’t necessarily get applied in the workplace or in life.
I still wonder what the value of algebra is and why at school they didn’t teach me how to hang wallpaper!
For several years I was a National Training Awards Judge (and my business was a National Training Award winner). Organisations were recognised not for the training they carried out but how that training had been applied and the results achieved. We looked at soft results – greater confidence, teamwork, communications, innovation etc. but importantly, hard results – customer and employee satisfaction, more sales, better product/service quality, greater profitability, etc.
So, what has this got to do with Toastmasters?
Can we see the impact of member achievement reflected in the growth, performance and quality of our clubs?
We run education and training programmes, leading to various awards which are recognised by certificates, ribbons, pins/badges. Less than 10% of our members achieve their CC (Competent Communicator) award but I’m sure that many, many more of our members have gained other benefits – greater confidence and learning – that has impacted on our clubs and their lives in many ways.
We don’t easily recognise or record how that confidence and learning has been applied.
So, I’m keen this year to find ways to encourage and support clubs to put some of that learning into practice and to help recognise some of the other 90% of our members.
You will see that my job title embraces Club Quality, so I’d like to add a final reminder about utilising Moments of Truth to take a snapshot of how your club is performing and to also take a long hard look at member retention. Dues renewal time is another of those moments of truth when we are reminded of members we have not seen for a while and those who are at risk of not renewing their membership. Give them a call and invite them back. Remember that 69% of non-renewing members said that something could have been done to convince them to renew.
Below you will find details of the Program Quality incentives on offer. I wish you a wonderful year.
Youth Leadership and Speechcraft programmes are a wonderful way to put all that Toastmasters experience into practice, helping youngsters and other members of our communities to gain the benefits of our Toastmasters programmes. It will also help to raise the profile of Toastmasters and gain new members and clubs. District can support clubs running brand new outreach programmes through the provision of advice and guidance, marketing and promotional materials, and Programme Kits worth over $30. Contact me for more information.
Pathways and Competent Communicator (CC) Growth
We want to encourage more members to achieve their CC and Pathways Levels so for the first 30 clubs that achieve all four CC’s or four Pathways Level 1’s and two Level 2’s we’ll present them with $20 worth of TI shop items.
First Clubs to Achieve President’s Distinguished
We want to encourage more clubs to achieve President’s Distinguished status in the Distinguished Club Program (DCP). So, the first 20 clubs to achieve Presidents Distinguished status, that were not President’s Distinguished last year, will receive $30 value of TI (Toastmasters International) shop items.
First Clubs to Achieve Distinguished
We want to encourage more clubs to achieve Distinguished status in the DCP. So, the first 20 clubs to achieve Distinguished status, that were not Distinguished last year, will receive $30 value of TI shop items.
Corporate Clubs Incentive
We want to encourage more of our Corporate clubs to participate in our officer training programme and club contests. We will award a $30 gift voucher to the corporate clubs that get 5 or more of their officers to the next (2019) club officer training and 2 or more contestants in the 2019 Area contests.