Public Relations Incentives
Daniel Sandars, Public Relations Manager
Public Relations makes a difference. Our Goal as a District is to return to the International Hall of Fame at the next convention in Denver. To do that we need more members and more clubs and it all begins with attracting more guests.
The budget is structured to mirror and support the three remaining membership contests, Fall into Winter (November-December), Talk Up Toastmasters (February-March), and Beat the Clock (May-June). Claims can be backdated to 1st September
Below is a summary of this year PR incentives with links to full details at bottom
The flag ship incentive is the Open House/Open Night
This is designed to be incrementally progressive. Holding an open night is not the challenge, doing the public relations that makes it successful is. Points are awarded for the Public Relations effort in terms of the number of channels used e.g. event stall, radio interview, press release, Facebook event, email shot, flyer distribution campaign, etc. Additional points are awarded for the number of guests attending and the number of those guests converted to members. Clubs that started out the year with less than 20 members get more generous points. Official prospect clubs can apply. There is a limit, but two strong claims or three weaker claims per club are possible
Points mean prizes and in this case Pathways ribbons and pins or by arrangement a contribution to branded club promotional materials.
Additional synergistic Incentives
Club PR Firsts
Is your club planning to start, for the first time, a website, get a press release published, produce a club newsletter, or any other novel public relations endeavour? Yes, then claim a club ribbon pack
Club Promotional Videos
Have you noticed how powerful YouTube is become with its addictively appealing visual media? The first twenty new club promotional videos will earn the club two pathways pins and feature on the District PR channels.
External Event Grants
Have you got the opportunity to set up a stall at a public event? There are grants of 125 euro towards promotional materials and or venue costs. The grants are competitive and will be based on the likely foot fall, how well you know your target audience and your plans to attract them as guests to your club
Distinguished Club Website
Your website is often your first impression you give potential customers. Does you Club Website look good? Club ribbon pack for the best.
Write an article for Chantal
Chantal Cooke is a Public Relations agent who helps members publish educational articles to the national press. Last year we gained the editorial value of over half a million euro. This year authors will go into a prize draw for a £240 conference ticket
It is great fun to visit other clubs to strengthen fellowship and gain ideas. Do three things 1) capture photo or testimonial video that includes the brand and your hosts, 2) distribute that out to social media where it can be seen, and 3) bring it to the District’s attention by hash tagging and or tagging us. Prize for each District’s best Travelling Toastie
Full details on the website
- Open Nights
- Club PR Firsts (email me to claim)
- Club Promotion Video
- External Event Grants
- Distinguished Club Websites
- Write an Article for Chantal
- Travelling Toasties