Archives for #MyWhy

Feb ’19 OpenNight and Video PR campaigns for growth

#OpenNight Incentive

– stock up your club with Pathways ribbons and badges

By Daniel Sandars, Public Relations Manager

An open night (or Open House or Guest Night) highlights and engages an entire club and helps it grow. Open nights can have refreshments, decorations and a headliner speaker. They are an all-round fun night.

Support: The District 71 Website has a page full of tips and ideas.

STOP PRESS: Toastmasters International have released new Open House Flyer Designs

Remember there are additional incentives you can build on around your Open Night, such as an external PR event, a new PR channel or activity, or a Promotional Club Video See

To claim

Simply send your Open Night guest list, highlight those that joined, and tell me about the PR channels you used. They can be back dated to Open Nights held after the summer break from 1st September 2018 EMAIL ME

For Example: campus-based Cranfield Speakers (Division H) had a stall at two freshers fairs, did poster and leaflet drops around campus, created an Open Night event on Meetup and Facebook and gave additional social media publicity on Twitter and Instagram. They had 133 new inquiries of which 80 attended the open night and ten had joined within two months

Google Claims Spreadsheet

To aid transparency all info that I receive pertaining to PR incentives can be checked out!

What are you missing out on Check it out!


Video project Incentives

#WowFactor!| #MyWhy| Club Promotional Video


The Region Advisors’ D71 #MyWhy challenge

By Daniel Sandars, Public Relations Manager

Our Region Advisor Elizabeth Nostedt visits our district in late January 2019 and has challenged members to produce their #MyWhy videos. The #MyWhy campaign is an initiative of Toastmasters International see and also see example

The concept is simple:

  1. Record a one-minute (or less) video telling us your story. During the first 30 seconds, explain your motivation or the personal or professional challenge you faced. Then spend 30 seconds explaining how Toastmasters has helped you.
  2. At the end of your video, hold up this sign ( and say, “And that’s my why!” If you can’t print the sign, write #MyWhy on a piece of paper or hold up the sign on your phone.
  3. To share your video with friends and family, post it on your personal social media pages with hashtag #MyWhy and tag Toastmasters International. Make your post public so the world can hear your story! The District has a that you can use to (re) publish your video so please ask me to do that (see below).
  4. Email a link to your video to Daniel the District Public Relations Manager before the deadline including details of your home club.

The Prize Draw Deadline Friday 18th January 2019 at 21:00 GMT


Patricia (District Director) and Elizabeth (Regional Advisor) have very kindly donated a Wireless Presentation Advancer and a Youth Leadership Program kit. The winners will be announced at the District Officer Training events in late January and your Area or Division Director will be entrusted with the prizes to present to you at your club.