Archives for Public relations

Rebecca Pepper #ChantalCookePR

How to use storytelling to ensure your message is remembered for a lifetime.

When I was six years old, I sat still, crossed-legged, looking up, wide-eyed, following every movement my granddad made, hooked to every change of intonation as he regaled my younger brother and I with a story about the most magnificent adventure. …

Your message is important. But without your audience’s buy-in, it’s going nowhere. Focus on how to create a story that will live in the hearts and minds of your audience, and your story – your message – will last a lifetime.


Rebecca Pepper #ChantalCookePR
Rebecca Pepper, Didsbury Speakers

Rebecca Pepper has presented to and trained tens of thousands of all ages across the UK and Europe. A member of Toastmasters International, she is passionate about the use of story to communicate powerful messages.

Chantal Cooke (#ChantalCookePR) of Panpathic Communications is a Public Relations agent retained by Districts 71 and 91 to help us obtain national press coverage. See here to read the article writing brief and you might win tickets to the next district conference.

26th November 2019


For women who mean business, Network She provides to a wide range of resources for business owners from experts in this country and beyond.

Readership: 18k

9th October 2019

Rebecca’s storytelling article has been published in: Business Brief – For the Channel Islands Business Community, pages 68 & 69

https://edition.pagesuite-professional.co.uk/html5/reader/production/default.aspx?pnum=68&edid=0309b062-8e56-4e42-8ae7-c0790d1cb22f&isshared=true

Readership: 15k

1st October 2019

Readership: 10k

30th September 2019

Website aimed at leaders in SMEs providing information and advice.

Readership: 84k pm

28th August 2019

LID publishes on all areas of business and lifestyle topics to provide valuable knowledge and key insights.

Readership: 26k

27th August 2019

Bytestart has a large audience of business owners and staff in small businesses and startups.

Readership: 100k pm

15th August 2019

Company Bug Readership: 70kpm .  The sites provides support and advice for small businesses.

14th August 2019

Title Media Readership: 5k

8th August 2019

Indezine Readership: 10k

2nd August 2019

http://www.kentbusinessradio.co.uk/stories/

Kent Business Radio Readership: 178K

June ’19 Public Relations

Public Relations

Daniel Sandars, DTM District 71 Public Relations Manager

This is my 11th and final District Newsletter. It has been an incredible year and a great pleasure. I wish my successor Brenda Lannon as much fun and good fortune as I enjoyed.

A cast of hundreds have helped deliver this year’s newsletter and I thank you all. I’d like to specifically thank my regular newsletter contributors Ted Corcoran, Elizabeth Jordan, Sudha Mani, John Kendall, Alex Knibbs, and the District Leadership Team. Special mention goes to all 12 of the Division Directors; Phillip, Larry, Barry, Shaun, Andy, Pat, Alex, Steve, Colm, Teresa, John and Avril and their teams who each brought in such informative news.

This year we aimed to deliver the District Newsletter in both email pdf hard copy and online as socially shareable articles. It is a bit more work, but it gives the articles written by hardworking members far more utility and durability.

One area where that durability may pay off well are the educational collections of best practice case studies that were introduced to ease the burdens of writing content on the Division teams. I really enjoyed collating these and we covered Pathways (twice), Club Coaching, Public Relations, Speechcraft, Youth Leadership Program, Community outreach, New Club Building, and Membership Building strategies.

#ChantalCookePR

Chantal Cooke is a PR agent retained by Districts 71 and 91 to promote an article a month to the national press. Last year the combined editorial value generated by this program was estimated at 0.55 million Euro (£0.5 million) with a combined readership of 40 million.

District 71 had a bumper year and put forward articles from nine members


September 2018 Sudha Mani
What to do when things go wrong with your presentation

http://bit.ly/2LlPQJr


October 2018 Richard Foster Fletcher
What to say to a staff member who’s done a terrible job

http://bit.ly/2J8rArC


November 2018 Vinette Hoffman Jackson
Ten of the best, unusual and most effective props

http://bit.ly/2IPRelM


December 2018 Karen O’Donnell 8 presentation pitfalls to avoid if you want to close more deals/make more sales

http://bit.ly/2XyS12W

I’d like to thank all these splendid authors who have done such a magnificent job. Gordan Adam won the draw for a free #Norwich2019 conference ticket. Special grateful mention must go to Kit Cheng whose article How to build your confidence in public speaking proved a better fit in the District Newsletter.


February 2019 Gordan Adams How to create an attention-grabbing opening for your speech

http://bit.ly/2xjqHXm


May 2019 Jean Stewart How to add humour to your speech/presentation – even if you are not a comedian.

http://bit.ly/2WrHPsY


June 2019 Sam Warner Opening Doors – Top Ten Tips to Delegate Effectively.

http://bit.ly/2J8zC3K


Pending Rebecca Pepper How to use storytelling to ensure your message is remembered for a lifetime.


Pending Simon Day Empowering Others through Effective Feedback

#WowFactor Video

District 71 had one entry in this global initiative from Toastmasters International

Cranfield Speakers Club #WowFactor video. Based on the Moments of Truth club quality audit and part of International President Lark Dooley’s theme for 2019 at Toastmasters International #WeAreToastmasters

https://youtu.be/0DKkYSbqPhc


Cranfield’s Vice President of Public Relations Anita Devi accepts the District incentive Timing Lights


Timing Lights -Controls on the reverse

Mar 19 Public Relations Update

March Public Relations Update

By Daniel Sandars Public Relations Manager

The acid test of a club’s public relations can be counted as the number of inquiries and guests it receives. Close to that are the number of new members joining of which TI keeps statistics. The average club has attracted 6.6 new members in the period 1st July to 22 Feb which is in the ball park of the last three years (See chart), but we could aim to be the best of the past five years by 30th June.

The picture is variable. Nearly 20 clubs have not yet attracted a new member and a third of clubs have not yet gained 4 new members. In contrast. the best club has already got 34 new members and may split this year.

A top tip is to record guests and inquiries and ask how they heard about you. Do that and you are a long way towards working smarter not just harder.

New member statistics can be tracked on Toastmasters International Dashboard Just search for your club. You can select the dates at the top to go back in time. Another good statistics source is George Marshall’s TM Tools for Toastmasters

There are 7,270 Euros of Public Relation Rewards virtually UNCLAIMED!

I am relying on clubs to claim and you can backdate to 1st September.

Have you claimed your open night? Have you started a new PR activity or channel? Have you encouraged your members to visit other clubs, or had visitors to your club, and claim their Traveling Toasties? Have you done a club video project? or a club Wow!Factor project?

  1. Details of all District Incentives are here http://bit.ly/2tL8mAU
  2. Details of PR incentives are here http://bit.ly/2GhIN3C
  3. To help claim you can also use a google form http://bit.ly/2TXlmSw
  4. To follow claims I have info on that may not be complete see here http://bit.ly/2BvT877

Claims in ASAP or before 30th April to ensure incentive distribution at the conference. Beyond that June the 9th is the last day I can post and reclaim costs if your incentive has arrived from the TI store -be warned! and get in touch ASAP

Feb ’19 OpenNight and Video PR campaigns for growth

#OpenNight Incentive

– stock up your club with Pathways ribbons and badges

By Daniel Sandars, Public Relations Manager

An open night (or Open House or Guest Night) highlights and engages an entire club and helps it grow. Open nights can have refreshments, decorations and a headliner speaker. They are an all-round fun night.

Support: The District 71 Website has a page full of tips and ideas. http://d71toastmasters.org/open-night/.

STOP PRESS: Toastmasters International have released new Open House Flyer Designs https://www.toastmasters.org/resources/open-house-flier

Remember there are additional incentives you can build on around your Open Night, such as an external PR event, a new PR channel or activity, or a Promotional Club Video See http://d71toastmasters.org/incentives/

To claim

Simply send your Open Night guest list, highlight those that joined, and tell me about the PR channels you used. They can be back dated to Open Nights held after the summer break from 1st September 2018 EMAIL ME

For Example: campus-based Cranfield Speakers (Division H) had a stall at two freshers fairs, did poster and leaflet drops around campus, created an Open Night event on Meetup and Facebook and gave additional social media publicity on Twitter and Instagram. They had 133 new inquiries of which 80 attended the open night and ten had joined within two months

Google Claims Spreadsheet

To aid transparency all info that I receive pertaining to PR incentives can be checked out!

What are you missing out on Check it out! http://bit.ly/2BvT877

 

Video project Incentives

#WowFactor!| #MyWhy| Club Promotional Video

 

Jan ’19 PR Newsflash

#OpenNight Incentive

– stock up your club with Pathways ribbons and badges

By Daniel Sandars, Public Relations Manager

[Always check the The Latest Information on District Incentives]

#OpenNight Public Relations are key to a great open night. An open night (or Open House or Guest Night) highlights and engages an entire club and helps it grow. Open nights can have refreshments, decorations and a headliner speaker. They are an all-round fun night.

To claim: simply send your Open Night guest list, highlight those that joined, and tell me about the PR channel you used. Daniel Sandars, District 71 PR Manager

For Example: campus-based Cranfield Speakers (Division H) had a stall at two freshers fairs, did poster and leaflet drops around campus, created an Open Night event on Meetup and Facebook and gave additional social media publicity on Twitter and Instagram. They had 133 new enquiries of which 80 attended the open night and ten had joined within two months

Support: The District 71 Website has a page full of tips and ideas. http://d71toastmasters.org/open-night/

Additional synergistic Incentives

Club Firsts

Is your club planning to start, for the first time, a website, get a press release published, produce a club newsletter, or any other novel public relations endeavour? Yes, then claim a club ribbon pack

Club Promotional Videos

Have you noticed how powerful YouTube is become with its addictively appealing visual media? The first twenty new club promotional videos will earn the club two pathways pins and feature on the District PR channels.

External Event Grants

Have you got the opportunity to set up a stall at a public event? There are grants of 125 euro towards promotional materials and or venue costs. The grants are competitive and will be based on the likely foot fall, how well you know your target audience and your plans to attract them as guests to your club

Distinguished Club Website

Your website is often your first impression you give potential customers. Does you Club Website look good? Club ribbon pack for the best.

Write an article for Chantal

Chantal Cooke is a Public Relations agent who helps members publish educational articles to the national press. Last year we gained the editorial value of over half a million euro. This year authors will go into a prize draw for a £240 conference ticket

Travelling Toastie

It is great fun to visit other clubs to strengthen fellowship and gain ideas. Do three things 1) capture photo or testimonial video that includes the brand and your hosts, 2) distribute that out to social media where it can be seen, and 3) bring it to the District’s attention by hash tagging and or tagging us. Prize for each District’s best Travelling Toastie

#WeAreToastmasters picks

Toastmasters International D71 Division C

18 January at 12:04 ·

Excellent radio interview with Area 10 club, East Coast Toastmasters, Santry, Dublin, Ireland on the benefits of Toastmasters. Well done to President Shay Donnelly, VPE Sandra Hennessy and Club Secretary Seamus Hynes. Thanks for sharing and recommended listening 🏆🏆🏆

Karen O’Donnell #ChantalCookePR

Karen tackled the subject of the presentation pitfalls you need to avoid to gain more sales – we are all selling be it a message, a service or a product.

Chantal Cooke (#ChantalCookePR) of Panpathic Communications is a Public Relations agent retained by Districts 71 and 91 to help us obtain national press coverage. See here to read the article writing brief and you might win tickets to the next district conference.

karen O'Donnell #ChantalCookePR
Karen O’Donnell of Dublin 18 Toastmasters

October 2019

Karen’s article has been published by the PM Forum which is an organisation for professional marketers.  A link is included on their website page for the October edition (articles are behind a subscriber wall).

https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx

PM Magazine, October 2019, page 6: Readership: 8k

13th January 2019

Family Friendly Working Readership: 10k

3rd January 2019

How to avoid presentation pitfalls and make more sales

NetworkShe Readership: 18k

21st December 2018

Presentation pitfalls to avoid if you want to close more deals

https://www.recruiter.co.uk/advice/2018/12/presentation-pitfalls-avoid-if-you-want-close-more-deals

The Recruiter Readership: 53k

19th December 2018

How to improve your chance of signing more deals after your presentation

https://www.bbpmedia.co.uk/business-insights/professionalservices/how-to-improve-your-chance-of-signing-more-deals-after.html

bbpMedia Readership: 40k

12th December 2018

Eight presentation pitfalls to avoid if you want to make more sales

https://dealersupport.co.uk/eight-presentation-pitfalls-to-avoid-if-you-want-to-make-more-sales/

Dealer Support Readership: 10k

12th December 2018

8 presentation pitfalls to avoid if you want to close more deals/make more sales

Entrepreneur and Investor Readership: 40k

The day Dan Rex, CEO of Toastmasters International, came to District 71

Dan Rex District 71 IrelandDan Rex District 71 Ireland

By Patricia O’Reilly, DTM, District 71 Director, 2018-19

It was on, it was off and then miraculously it was on again and Dan Rex touched down on District 71 soil on Friday 16th November.

After a quick lunch it was off to EI Toastmasters to present the Toastmasters International Corporate Recognition Award to Enterprise Ireland, the company that supports EI Toastmasters. The engraving reads “Toastmasters International recognizes Enterprise Ireland for enhancing employee engagement through continuing support of Toastmasters Communication and Leadership programs”.

At EI, Lucy Clarke took on the role of Toastmaster and we were treated to a moving speech by member Greg Coyle, inspiring words from Dan Rex as he presented the award and an acceptance speech by Stephen Creaner, Executive Director of Enterprise Ireland.

Next it was off to pre-charter club Irish Life where Ronan Kearney and Paul Egan had organised a lively topics session and Dan spoke about the benefits of joining a Toastmasters club.
Dan Rex District 71 Ireland
On Friday evening Dan addressed the audience at the Division M contest and impressed everyone with his easy, relaxed style and his accessibility. Running a contest is pressure enough but that pressure is magnified when the CEO of Toastmasters International is attending. My thanks to the Division M team – Teresa, Bobby, Shalini and John.

Dan Rex District 71 IrelandOne member of Toastmasters was sitting on a train at 6 am on Saturday morning as he travelled from Cork to Dublin to interview Dan for his [District 71 sponsored] Podcast “Talk Show for Talkers”. [see http://www.irishtalkers.com/ on 24th Nov and 7th Dec shows]

That’s commitment for you. Ted Mellamphy is seen here interviewing Dan. I was present at this interview and I was struck by Ted’s interviewing style. It was like looking at two people having a relaxed fireside chat, although there were times when I wondered just who was interviewing whom.

Saturday afternoon Dan delivered an informative and thought-provoking workshop on “Quality Clubs”. He started this workshop by flashing on screen the club mission which is “to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth“. He then dissected the mission statement word by word. It redefined for us what is at the heart of our clubs. Everyone who attended the workshop was struck by Dan’s accessibility, by his knowledge of the club environment and what makes a quality club. Dan was very generous with his time and willingly and patiently posed for photographs. I am indebted to Colin Byford for the photographs which follow. It was an honour to have Dan Rex visit our District. He was likeable, approachable and gave very generously of his time.

Dan Rex District 71 Ireland

Dan Rex District 71 Ireland

Dan Rex District 71 Ireland

Dan Rex District 71 Ireland

Please note: Colin Byford sent me the photographs he took at the workshop. If Colin took any of you then email me patriciaoreillytm@gmail.com and I’ll email it to you.

The Region Advisors’ D71 #MyWhy challenge

By Daniel Sandars, Public Relations Manager

Our Region Advisor Elizabeth Nostedt visits our district in late January 2019 and has challenged members to produce their #MyWhy videos. The #MyWhy campaign is an initiative of Toastmasters International see https://www.toastmasters.org/MyWhy and also see example

The concept is simple:

  1. Record a one-minute (or less) video telling us your story. During the first 30 seconds, explain your motivation or the personal or professional challenge you faced. Then spend 30 seconds explaining how Toastmasters has helped you.
  2. At the end of your video, hold up this sign (http://bit.ly/2RZE7AD) and say, “And that’s my why!” If you can’t print the sign, write #MyWhy on a piece of paper or hold up the sign on your phone.
  3. To share your video with friends and family, post it on your personal social media pages with hashtag #MyWhy and tag Toastmasters International. Make your post public so the world can hear your story! The District has a http://bit.ly/2QRr3jG that you can use to (re) publish your video so please ask me to do that (see below).
  4. Email a link to your video to Daniel the District Public Relations Manager daniel.pr_manager_d71@sandars.org.uk before the deadline including details of your home club.

The Prize Draw Deadline Friday 18th January 2019 at 21:00 GMT

Prizes

Patricia (District Director) and Elizabeth (Regional Advisor) have very kindly donated a Wireless Presentation Advancer and a Youth Leadership Program kit. The winners will be announced at the District Officer Training events in late January and your Area or Division Director will be entrusted with the prizes to present to you at your club.

 

Public Relations 2018-19 Incentives Announced

Public Relations Incentives

Daniel Sandars, Public Relations Manager

[Always check the The Latest Information on District Incentives]

Public Relations makes a difference. Our Goal as a District is to return to the International Hall of Fame at the next convention in Denver. To do that we need more members and more clubs and it all begins with attracting more guests.

The budget is structured to mirror and support the three remaining membership contests, Fall into Winter (November-December), Talk Up Toastmasters (February-March), and Beat the Clock (May-June). Claims can be backdated to 1st September

Below is a summary of this year PR incentives with links to full details at bottom

 

The flag ship incentive is the Open House/Open Night

This is designed to be incrementally progressive. Holding an open night is not the challenge, doing the public relations that makes it successful is. Points are awarded for the Public Relations effort in terms of the number of channels used e.g. event stall, radio interview, press release, Facebook event, email shot, flyer distribution campaign, etc. Additional points are awarded for the number of guests attending and the number of those guests converted to members. Clubs that started out the year with less than 20 members get more generous points. Official prospect clubs can apply. There is a limit, but two strong claims or three weaker claims per club are possible

Points mean prizes and in this case Pathways ribbons and pins or by arrangement a contribution to branded club promotional materials.

Additional synergistic Incentives

Club PR Firsts

Is your club planning to start, for the first time, a website, get a press release published, produce a club newsletter, or any other novel public relations endeavour? Yes, then claim a club ribbon pack

Club Promotional Videos

Have you noticed how powerful YouTube is become with its addictively appealing visual media? The first twenty new club promotional videos will earn the club two pathways pins and feature on the District PR channels.

External Event Grants

Have you got the opportunity to set up a stall at a public event? There are grants of 125 euro towards promotional materials and or venue costs. The grants are competitive and will be based on the likely foot fall, how well you know your target audience and your plans to attract them as guests to your club

Distinguished Club Website

Your website is often your first impression you give potential customers. Does you Club Website look good? Club ribbon pack for the best.

Write an article for Chantal

Chantal Cooke is a Public Relations agent who helps members publish educational articles to the national press. Last year we gained the editorial value of over half a million euro. This year authors will go into a prize draw for a £240 conference ticket

Travelling Toastie

It is great fun to visit other clubs to strengthen fellowship and gain ideas. Do three things 1) capture photo or testimonial video that includes the brand and your hosts, 2) distribute that out to social media where it can be seen, and 3) bring it to the District’s attention by hash tagging and or tagging us. Prize for each District’s best Travelling Toastie


 Full details on the website

  1. Open Nights
  2. Club PR Firsts (email me to claim)
  3. Club Promotion Video
  4. External Event Grants
  5. Distinguished Club Websites
  6. Write an Article for Chantal
  7. Travelling Toasties

#WeAreToastmasters

#WeAreToastmasters 1

Where has the District’s #WeAreToastmasters hashtag shown up this month? Here are a few examples.

#WeAreToastmasters

#WeAreToastmasters

#WeAreToastmasters

#WeAreToastmasters 2

Find more on twitter https://twitter.com/hashtag/wearetoastmasters

#WeAreToastmasters