Archives for #WeAreToastmasters

2018 Fun Festive Photos

2018 Fun Festive Photos! Let us join in the festive season together over the coming months of The District Newsletter. Send in your pictures to Daniel.pr_manager_d71@sandars.org.uk

“We learn best in moments of enjoyment” Ralph Smedley

Here We Come a Wassailing:
Traditional Christmas Carol Song Lyrics

 

Here we come a-wassailing
Among the leaves so green;
Here we come a-wand’ring
So fair to be seen.

And all your kin and kinsfolk,
That dwell both far and near;
We wish you a Merry Christmas
And a Happy New year

A few to get us started

Karen O’Donnell #ChantalCookePR

Karen tackled the subject of the presentation pitfalls you need to avoid to gain more sales – we are all selling be it a message, a service or a product.

Chantal Cooke (#ChantalCookePR) of Panpathic Communications is a Public Relations agent retained by Districts 71 and 91 to help us obtain national press coverage. See here to read the article writing brief and you might win tickets to the next district conference.

karen O'Donnell #ChantalCookePR

Karen O’Donnell of Baltinglass speakers Toastmasters

3rd January 2019

How to avoid presentation pitfalls and make more sales

How to avoid presentation pitfalls and make more sales

NetworkShe Readership: 18k

21st December 2018

Presentation pitfalls to avoid if you want to close more deals

https://www.recruiter.co.uk/advice/2018/12/presentation-pitfalls-avoid-if-you-want-close-more-deals

The Recruiter Readership: 53k

19th December 2018

How to improve your chance of signing more deals after your presentation

https://www.bbpmedia.co.uk/business-insights/professionalservices/how-to-improve-your-chance-of-signing-more-deals-after.html

bbpMedia Readership: 40k

12th December 2018

Eight presentation pitfalls to avoid if you want to make more sales

https://dealersupport.co.uk/eight-presentation-pitfalls-to-avoid-if-you-want-to-make-more-sales/

Dealer Support Readership: 10k

12th December 2018

8 presentation pitfalls to avoid if you want to close more deals/make more sales

8 presentation pitfalls to avoid if you want to close more deals/make more sales

Entrepreneur and Investor Readership: 40k

A Christmas message from District 71 Director – Patricia O’Reilly, DTM

Chestnuts roasting on an open fire

Jack Frost nipping at your nose

Yuletide carols being sung by a choir

And folk dressed up like Eskimos…
(The Christmas Song)

Season’s Greetings to all members of District 71. 

I would like to thank all of you for giving selflessly of your time to your fellow club members and your clubs.

Just as you do in your Toastmasters clubs, at this Christmas season please give selflessly of your time to your family, relatives, friends, neighbours, the elderly and the vulnerable in your community. Remember that “Helping one person might not change the world, but it could change the world for one person.” Anonymous

On behalf of the District Leadership Team, I wish you all a happy and joyous Christmas and a peaceful and prosperous New Year.

And so, I’m offering this simple phrase

To kids from one to ninety-two

Although it’s been said many times, many ways

“Merry Christmas to you”.
(The Christmas Song)

 

The day Dan Rex, CEO of Toastmasters International, came to District 71

Dan Rex District 71 IrelandDan Rex District 71 Ireland

By Patricia O’Reilly, DTM, District 71 Director, 2018-19

It was on, it was off and then miraculously it was on again and Dan Rex touched down on District 71 soil on Friday 16th November.

After a quick lunch it was off to EI Toastmasters to present the Toastmasters International Corporate Recognition Award to Enterprise Ireland, the company that supports EI Toastmasters. The engraving reads “Toastmasters International recognizes Enterprise Ireland for enhancing employee engagement through continuing support of Toastmasters Communication and Leadership programs”.

At EI, Lucy Clarke took on the role of Toastmaster and we were treated to a moving speech by member Greg Coyle, inspiring words from Dan Rex as he presented the award and an acceptance speech by Stephen Creaner, Executive Director of Enterprise Ireland.

Next it was off to pre-charter club Irish Life where Ronan Kearney and Paul Egan had organised a lively topics session and Dan spoke about the benefits of joining a Toastmasters club.
Dan Rex District 71 Ireland
On Friday evening Dan addressed the audience at the Division M contest and impressed everyone with his easy, relaxed style and his accessibility. Running a contest is pressure enough but that pressure is magnified when the CEO of Toastmasters International is attending. My thanks to the Division M team – Teresa, Bobby, Shalini and John.

Dan Rex District 71 IrelandOne member of Toastmasters was sitting on a train at 6 am on Saturday morning as he travelled from Cork to Dublin to interview Dan for his [District 71 sponsored] Podcast “Talk Show for Talkers”. [see http://www.irishtalkers.com/ on 24th Nov and 7th Dec shows]

That’s commitment for you. Ted Mellamphy is seen here interviewing Dan. I was present at this interview and I was struck by Ted’s interviewing style. It was like looking at two people having a relaxed fireside chat, although there were times when I wondered just who was interviewing whom.

Saturday afternoon Dan delivered an informative and thought-provoking workshop on “Quality Clubs”. He started this workshop by flashing on screen the club mission which is “to provide a mutually supportive and positive learning environment in which every individual member has the opportunity to develop oral communication and leadership skills, which in turn foster self-confidence and personal growth“. He then dissected the mission statement word by word. It redefined for us what is at the heart of our clubs. Everyone who attended the workshop was struck by Dan’s accessibility, by his knowledge of the club environment and what makes a quality club. Dan was very generous with his time and willingly and patiently posed for photographs. I am indebted to Colin Byford for the photographs which follow. It was an honour to have Dan Rex visit our District. He was likeable, approachable and gave very generously of his time.

Dan Rex District 71 Ireland

Dan Rex District 71 Ireland

Dan Rex District 71 Ireland

Dan Rex District 71 Ireland

Please note: Colin Byford sent me the photographs he took at the workshop. If Colin took any of you then email me patriciaoreillytm@gmail.com and I’ll email it to you.

Stepping into a Leadership Role – Why not you?

By Elizabeth Nostedt, DTM; Region 10 Advisor, Past Region 11 Advisor, and Past District 59 Director

Within a brief time (if it hasn’t already happened by the time this goes to print), your District team will be asking YOU if you would like to step forward and take a leadership role at the District level – as an Area Director, Division Director or higher. You may have many different thoughts about this – like:

  • Am I ready for this?
  • Do I really want to do this?
  • I have so many other things happening now.
  • What do I have to do in this role X?
  • and so on.

Leadership roles are not obvious to all of us, but they can certainly help us grow as people. Let me tell you a few leadership stories from my career in Toastmasters and in a corporate setting.

As Area Director (AD) – this is the true test of serving others.

As Area Director, people may look up to you as the person that should know everything. But that is not necessary – because there are so many resources in Toastmasters to help you – like the District Leader manual. This is exactly what I learned – I did not have to be an expert. I knew how to read – and I learned to ask good questions. I could ask the person who was AD before me, and I could ask other District leaders. I could also say – “I don’t know the answers to that.” I further learned that when I conducted Club Officer Training and when I visited the clubs in Area – I learned so much about people. I learned about their wants and needs and dreams for being a leader. I learned that I was the servant leader to them.

I set the vision for the Area for the year. I believed that our clubs could be Presidents Distinguished and through the training sessions, we reviewed how to do it with the club leaders. They caught the vision and understood it. We achieved it.

As soon as that Leadership Vision was clear, then it was my role to help them implement it. It included further interpretation of what each goal meant and what actions were necessary.

The biggest learnings came from working with others as volunteers. Of course, all the club officers are volunteers! And as AD, we are volunteers. So, it is not like at work where we work with employees, that they are expected to do the work because they are employees and get paid to work. It meant that I reflected on if I needed help with something, how could I best ask for help, and would this appeal to the person I asked, so that they would help.

As CGD, PQD and District Director

These roles further expanded my learnings as a leader, because there were more committees and more work to be done THROUGH others. A vision, an inspirational idea, enthusiasm for the work, willingness to do the work myself – these were all ways to work through others to achieve our goals. I learned to coach others with great open-ended questions so that they often found the answers they were seeking.

Was it all easy? Definitely not! I can certainly say there were challenges – but they also meant large leadership/personal learning lessons. There were people who could not get along with each other, an area director who did not want to build a new club – because he/she knew better, keeping District conferences within budget, and so on – each challenge came with a new lesson to be learned.

Servant leaders are motivated by caring and the agenda they seek is mutual benefit.” -Stephen M.R. Covey

When working in a corporate setting

I have worked for many years in various corporate settings – from being an “ordinary” employee, to being a department manager and leader of a large group and to my current position as a Senior Project Manager on IT and Business projects. Each of these roles of leadership meant something new.

As an “ordinary” employee, I was the leader of my own work. I learned time management of my own time. Some of you may think that it is tough when a manager is telling you what to do, but what if you yourself are the slave driver!! This is comparable to you as an ordinary Toastmasters member who also must take responsibility and needs encouragement to reach the next level of growth and awards.

As a Department manager, then I saw the people who were motivated by what they were doing, and those who were not motivated. As I see it now, all motivation is “self-motivation” and it was my work to ensure that we could find the things that would keep all the employees motivated in some way. This is perhaps like you as an Area Director, where you can see the clubs that are motivated to reach DCP and others that simply do not care.

As a Senior Project Manager now, I am caught between what my Management Team wants me to deliver, and what my team members say they can deliver. That is another dilemma. This is perhaps like the Division Director role – caught between the Area director and the District Leadership Team.

In each role at work, and in each level at Toastmasters, I take the time to reflect what lessons I have learned, and there are so many. They have made me a better person and a better leader – and they were so worth doing because of how much I have grown.

The Region Advisors’ D71 #MyWhy challenge

By Daniel Sandars, Public Relations Manager

Our Region Advisor Elizabeth Nostedt visits our district in late January 2019 and has challenged members to produce their #MyWhy videos. The #MyWhy campaign is an initiative of Toastmasters International see https://www.toastmasters.org/MyWhy and also see example

The concept is simple:

  1. Record a one-minute (or less) video telling us your story. During the first 30 seconds, explain your motivation or the personal or professional challenge you faced. Then spend 30 seconds explaining how Toastmasters has helped you.
  2. At the end of your video, hold up this sign (http://bit.ly/2RZE7AD) and say, “And that’s my why!” If you can’t print the sign, write #MyWhy on a piece of paper or hold up the sign on your phone.
  3. To share your video with friends and family, post it on your personal social media pages with hashtag #MyWhy and tag Toastmasters International. Make your post public so the world can hear your story! The District has a http://bit.ly/2QRr3jG that you can use to (re) publish your video so please ask me to do that (see below).
  4. Email a link to your video to Daniel the District Public Relations Manager daniel.pr_manager_d71@sandars.org.uk before the deadline including details of your home club.

The Prize Draw Deadline Friday 18th January 2019 at 21:00 GMT

Prizes

Patricia (District Director) and Elizabeth (Regional Advisor) have very kindly donated a Wireless Presentation Advancer and a Youth Leadership Program kit. The winners will be announced at the District Officer Training events in late January and your Area or Division Director will be entrusted with the prizes to present to you at your club.

 

Diverse Community Outreach case studies

Diverse Community Outreach Activities

Outreach is an activity of providing services to any populations who might not otherwise have access to those services. A key component of outreach is that the groups providing it are not stationary, but mobile; in other words they are meeting those in need of outreach services at the locations where those in need are. In addition to delivering services, outreach has an educational role, raising the awareness of existing services

https://en.wikipedia.org/wiki/Outreach

Community outreach extends beyond the Youth Leadership Program and Speechcraft. This is an embryonic section at present, but so far includes:

  1. Sam organizing two training days for the public based on the Better Speaker and Leadership Excellence series of educational speeches,
  2. Daniel describing how Area H44 have worked with redundancy re skill charity Careers Action to lay on educational demonstration meetings and a workshop, and
  3. Pat describes how Speakeasy Toastmasters Club (Mallow) spearheads an annual schools speaking competition.
  4. Unipart Rail threw down the challenge of organizing a Toastmasters Taster Session and Andy tells us how Doncaster Speakers took it up.

Read More

Guest Division H

Guest Division H

Editorial

Steve Campion DTM (East Herts Speakers), Division H Director

Having the privilege of being the featured Division for this edition of the District newsletter means that we get to share some of the adventures of our members. In this edition, we learn what happened when a very new member went to our Division conference, hear about how two of our clubs celebrated educational awards, learn about the benefits of advanced clubs, and enjoy tales of spooks, stories, and supper. This edition is focused on what happens when Toastmasters get out into the community, so look out for the articles by Elizabeth Jordan, Vicky Lester and Daniel Sandars about youth leadership and helping people in their careers [See links at bottom].

What can I tell you about Division H? Well, we’re:

Home to the District Cruciverbalist. Why not take the challenge of entering the monthly crossword competition? These wonderfully well researched questions are set by a member of Hertfordshire Speakers and they aren’t fiendish at all. Honest.

Hospitable and social. Many of our members are members of multiple clubs, which helps to spread experience and excellence. It also makes life horrendously complicated when it comes to finding eligible judges at speech contests!

Homologous with The Bahamas: OK, so the beautiful countryside of Area 20 doesn’t obviously compare with the beaches around Nassau, but it does something in common with District 61 area 92. In the past Toastmasters year, they were the only two areas in the world to have all six clubs reach Presidents’ Distinguished status

Hungry for growth: We recently welcomed Luton Communicators as our latest club to charter, and look forward to Stevenage Speakers and Milton Keynes Confident Speakers chartering soon

Honoured to be home to the first person in the District to complete and collect an entire Pathways Path. Congratulations to Elizabeth Jordan on her success with the Leadership Development Path. Elizabeth is also the first person to complete the Pathways mentoring programme.

Hilarious. We’ve just held our Humorous Speech and Table Topics contests. I’m still giggling when I remember it

Hitting new highs with Pathways: Did you know that out of the 111 Pathways awards in the District, 30 of them have been earned by members of Division H?

Hot! But that’s obvious….

Adventures of a newbie

Andrea Lee, Stevenage Speakers prospective club

When Stevenage Speakers Club launched in the summer of this year, I signed up hoping it would allow me to practise new skills and help me to feel more connected with the outside world. I certainly struck gold when my mentor, Steve Campion (Divisional Director), agreed to be my Pathways Mentor. He encouraged me to broaden my horizons by attending events outside of my own club and recommended that I attended the Divisional Conference.

As a ‘newbie’ this could have been a lonely experience but, in practice, was far from it. At Stevenage Speakers we often have visiting Toastmasters supporting the club and I recently visited North Herts Speakers too. This meant that although there were already familiar and friendly faces, and one even jumped in my car to help me find where to park!

With “The Future of Communication” as the theme of the day, the Divisional Conference was certainly the place to be to help me feel connected and happening. Not only was it inspiring and entertaining to meet and listen to so many competent speakers, I was able to make new friends and pick up tips over lunch about how to commit my speeches to memory – my current biggest struggle.

The highlight for me was a Table Topics session, live on the big screen, with participants from as far away as the Caribbean and South Sudan. Presentations about how to ensure websites make the first page of Google were current and useful for all attending. With so much modern technology, and the world changing at the pace of knots it was also interesting to hear from individual Toastmasters about what they felt technology added or took away from the whole mix of communication methods.

Overall, it was a fantastic day, which left me buzzing for some time after. I would like to extend a huge thank you to the many Toastmasters who worked so hard to make this event such an enormous success.

Advantages of Advanced clubs

Nigel Oseland (Cornerstone Communicators)

Nigel OselandAfter a few years in Toastmasters International, you may look at further ways of advancing your speaking skills. Challenging yourself to contests and attending conferences all help, but have you considered joining an advanced club?

Having been a member of Cornerstone Communicators Advanced Toastmasters Club in Division H for over a year, I have concluded there are three good reasons to join such clubs.

Firstly – I was first attracted to visiting Cornerstone Communicators due to their program of useful workshops. Some workshops are facilitated by club members and fellow Toastmasters, but external experts are brought in occasionally (and workshops are often free to members). For example, I have attended valuable workshops on quite specific but relevant topics such as: rhetorical devices, “winning evaluations”, humorous speeches, stand-up comedy, presenting on the radio, being interviewed by journalists and so on. The workshops not only provide knowledge but stimulate and motivate further thoughts.

Secondly – Cornerstone Communicators (and other advanced clubs) just do things differently. For example, rather than a standard evaluation the club usually offers an open evaluation – where each member of the audience is invited to provide a commendation and recommendation. Table Topics are very different, and more akin to the impromptu speaking seen on TV. Quite often two or more members will perform together – perhaps one narrating and the other miming, or there may be an absurd dialogue or interview situation in which the two members verbally spar. These Table Topics are indeed challenging but also so much fun than the norm.

Thirdly – As might be expected the members of advanced clubs are experienced speakers, many are professional presenters and workshop facilitators. As with most Toastmasters, they are willing to provide expert advice, valuable within and outside of Toastmasters. They are also well connected and know of conference organisers looking for speakers etc. Unlike one-off courses, advanced clubs give you on-going access to these experts.

There are several advanced clubs throughout the District and beyond. You’re welcome to visit Cornerstone (in Markyate) or at one of our monthly online meetings. Go on, treat yourself and join one of the advanced clubs!

Celebrating success

Eldergate Toastmasters has a record breaking year

Esha Sokhi, CC ALB (Eldergate Toastmasters Club)

Eldergate Toastmasters, Milton Keynes celebrated a Goals Awards evening to recognise a record breaking of 24 awards being achieved by their members between July 1st, 2017 and June 30th, 2018. Collectively members earned 7 CC’s, 8 CL’s, 7 ALB’s, 1 ACB and 1 ACS. Eldergate Toastmasters club would like to share some of the lessons learnt along the way to help other clubs in District 71.

Firstly, engage with all your members, understand what brings them to Toastmasters and help them achieve their goals. Secondly, make sure members stay on track by continuously reviewing their progress with the Vice President of Education (VPE). This is easier said than done. Each member was motivated by being asked to set an annual goal. By sharing their intended goals with the VPE, it provides the Toastmaster with self confidence that the goal is obtainable. Individually members were asked a simple but important question, “What are your goals for this year and more importantly how can we help you achieve them?” By reviewing goals regularly with your VPE and seeing progress, soon that self-confidence turns into inspiration of oneself, an unstoppable force.

The third and final lesson is one of having fun and building camaraderie within the club, so members felt supported and develop and realise their potential both in and outside of club meetings.

24 goals are an enormous number so with fizz in hand, certificates, and medals presentations, we completed our jubilant celebrations this summer.

Who needs an Oscar when you can have an EARNIE?

Rose Marie Calder, DTM (Luton Speakers Club)

You have heard about the BAFTAS and the OSCARS, but have you heard about the ERNIES?

If the term the ‘ERNIES’ does not sound familiar to you, then a visit to Luton Speakers Club is in order. In what has become an annual fixture, Luton Speakers Club holds an awards-evening each year to celebrate the success of its members.

The name itself is a tribute to the club’s first three Presidents: Elaine Hide, Rose Marie Calder and Nike Ogundana. The final three letters describe the attributes of our club’s members: Incredible Eloquent Speakers.

Since the concept of the ERNIES awards was introduced we have had a surge in members taking on roles to qualify for the next year’s ERNIES awards. Receiving an ERNIES is an achievement to celebrate in our club

Halloween Spooks & Soup

Davina Malcolm, Hertfordshire Speakers

Six years ago, when I joined Hertfordshire Speakers Toastmasters Club, I never thought I’d be inviting spooks to supper! I did, and it was a tremendous success. In the words of Toastmaster, Elizabeth Jordan, DTM, from Hertfordshire Speakers: “Davina is a consummate storyteller. Her stories together with Bob’s songs made the Halloween event an evening to remember. I hope it will become an annual event.”

Although a college lecturer, I was afraid of public speaking outside my own classroom. Since retiring, I have become a story-teller at local and national events. I am particularly keen on events that promote environmental awareness.

The easiest way to get an audience is to invite them. I planned a Halloween story, song, and supper in our village hall for 24 paying guests. Although finding and presenting the right mix of ghost stories was crucial to the success of the evening, there was so much more involved.

All the range of skills I’d practised at Toastmasters paid off as, for the event, I had to be President, Toastmaster, Sargent-at-arms, and speaker.

Agreeing the date and venue was the easy bit. Delegating the songs to my husband Bob was a given. Luckily a cook was also available, and happy to fit food courses into our playlist schedule. (“Playlist”: there’s a novel word in my repertoire.) Next, I advertised using posters and, for the first time, the village Facebook page. Design, put up, check, then actively sell tickets to ensure we had a full house.

I had delegated decorating the room to a friend with an eye for design and detail but, in helping her, I learnt that it took longer than I thought. It meant I had no time left on the day for rehearsing or panicking. Instead, dressed up and ready to go, I was there to meet and greet. In my introduction, I remembered to include Health & Safety, phones off instructions plus a review of the format of the evening. Telling spooky stories that had been running around in my head for 3 weeks was a relief. I could let the demons go.

 

The Youth Leadership Program (YLP) – Case Studies

Diverse Community Outreach case studies

Richard Foster-Fletcher #ChantalCookePR

Richard rose to the challenge of giving feedback when someone has done a truly awful job

Chantal Cooke (#ChantalCookePR) of Panpathic Communications is a Public Relations agent retained by Districts 71 and 91 to help us obtain national press coverage. See here to read the article writing brief and you might win tickets to the next district conference.

Author Richard Foster-Fletcher (Eldergate Toastmasters)

28th December 2018

Do and How to give feedback when something has gone badly wrong

Do and How to give feedback when something has gone badly wrong

Libradio Readership: 26k

19th December 2018

How to give constructive feedback 

https://www.trainingzone.co.uk/develop/talent/how-to-give-constructive-feedback

The Training Zone Readership: 97k

12th December 2018

How to give feedback when something has gone badly wrong

How to give feedback when something has gone badly wrong

FamilyFriendlyWorking Readership: 10k

9th November

How to give feedback to difficult employees

Company Bug: Set-up and grow your business fast, Readership: 12k

Key Steps for Feedback When Someone Has Done a Dreadful Job

Indezine: Make better Presentation Fast, Readership: 10k

1st November 2018

How to give feedback when a team member has let you down

Network She, Readership 18 thousand

30th October 2018

What to say to a staff member who’s done a terrible job

SME: Small and Medium Sized Enterprises, Readership 84 thousand

26th October 2018

https://www.startupdonut.co.uk/blog/18/10/how-to-deliver-bad-feedback-to-employees/

The Startup Donut, Readership 143 thousand

https://www.sectorsdonut.co.uk/blog/18/10/how-to-deliver-bad-feedback-to-employees

The Sectors Donut, Readership 265 thousand

https://www.recruiter.co.uk/advice/2018/10/how-give-feedback-bad-bit-work

The Recruiter, Readership 53 thousand

Sudha Mani #ChantalCookePR

Sudha Mani is from Toastmasters International a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence in public and impromptu speaking, chairing meetings and time management.

Sudha ManiAuthor Sudha Mani (Dunfermline Toastmasters)

Chantal Cooke (#ChantalCookePR) of Panpathic Communications is a Public Relations agent retained by Districts 71 and 91 to help us obtain national press coverage. See here to read the article writing brief and you might win tickets to the next district conference.

January 2019

Presentations wrapped up: Giving a talk can be a nerve-wracking experience, but there are some simple tips for handling any unexpected challenges, as Sudha Mani explains

Sudha’s article is in the January 2019 edition of Accounting & Business – Ireland edition:

https://abireland.accaglobal.com/2018/12/14/19jan_ie_yprac_presentations_cpd/pugpig_index.html

It has also been published on the ACCA website:

https://www.accaglobal.com/sg/en/member/discover/cpd-articles/leadership-management/successful-presentations.html

Readership: 150k

9th November 2018

How to Turn Around Your Presentation When Something Has Gone Wrong

Bytestart: The Small Business portal Readership: 71.5k

4th November 2018

When your presentation seems to be going wrong what should you do?

Family Friendly Working: News Advice and Ideas for working parents. Readership 10k

23rd October

https://lidradio.com/what-to-do-when-your-business-presentation-goes-horribly-wrong/

Readership: 26k

12th October 2018

https://www.irishtimes.com/business/work/work-presentation-going-pear-shaped-here-s-what-to-do-1.3657482

Readership: 427,000 daily Irish readers (print/online) and 44.5m page impressions on the website per month

9th October 2018

Practical Steps to take if you feel your presentation is going horribly wrong

Readership: 18k

8th October 2018

https://www.startupdonut.co.uk/blog/18/10/help-what-to-do-when-a-presentation-goes-wrong

Readership: 142.5k

3rd October 2018

https://www.startupbusinessuk.net/start-a-business/imperfect-pitch

Readership: 33k