This is a curated list of District 71 webinars that will help your club in raising awareness and attracting guests.

Social Media Strategy

Paola Perina delivers a practical session on building an effective social media strategy for Toastmasters clubs. Using a clear “travel plan” analogy, she explains how to move from goal-setting to audience targeting, platform choice and content creation. Viewers will gain a structured framework to attract guests, increase engagement and ultimately convert interest into new members.  Watch the video.

How to get free media coverage for your club

Chantal Cooke, award-winning broadcaster, journalist and founder of Panpathic Communications, shares practical strategies for gaining free media coverage for Toastmasters clubs. The session explains how to approach journalists effectively and build consistent visibility without paid advertising. Viewers will gain a clear, structured approach to planning PR that delivers sustainable results. Watch the video.

Open Houses and Guest Nights

John Cox and Brenda Lannon demonstrate how Open Houses and Guest Nights are one of the most effective ways to grow clubs. They share practical steps and advice about how to run them effectively. Watch the video.

Panel discussion on how to promote your club and get new members

Offering an additional perspective, Brenda Lannon, John Cox , Gerard Mannix, Daniel Sandars and Jane Cragg participated in this panel discussion on promoting clubs, attracting new members, and improving retention. The session explores practical strategies for public relations, running effective guest nights, managing member enquiries, and creating a high-quality club experience. Viewers will gain clear, actionable ideas to strengthen membership growth and enhance the guest and member journey. Watch the video.