Club VP Public Relations

Duties of a Toastmasters Club Vice President Public Relations

The Vice President Public Relations (VPPR) manages the club’s visibility, reputation and communication. They promote the club to prospective members, maintain consistent branding and ensure that both internal and external audiences understand the value of the club. The VPPR works closely with the VPM, VPE and President to support membership growth and engagement.

Actions for a Vice President Public Relations to Take in December and January

December and January offer a natural moment for people to seek personal development opportunities. This is an important time for the club’s public presence. As VPPR, your focus is to refresh communication channels, highlight member achievements and support membership and educational priorities through strong, clear messaging.

High Priority Actions

1. Invite the Area Director to Visit

The Area Director visit period opens in December.
Their feedback can help you improve guest experience, communication clarity and promotional materials.
Share with them how your club markets itself to prospects and how guests are welcomed through your communication flow.

2. Refresh the Club’s Public Presence

Review and update the club website, social media profiles and event listings.
Ensure meeting dates, formats and contact details are accurate.
Create a new year themed promotional message encouraging guests to attend January meetings.
Highlight the club’s welcoming culture and the benefits of joining at the start of the year.

3. Support Membership and DCP Progress

Coordinate with the VPM to promote meetings that are likely to attract guests, such as open houses or educational sessions.
Publicise member achievements and Pathways awards so the club’s activity and vitality are visible to others.
Use storytelling to reinforce the club’s reputation as a supportive learning environment.

Ongoing Responsibilities for December and January

Promote Contest Season

Create a communication plan to publicise your club contest(s), invite guests to attend and encourage member participation.
Use clear and encouraging messaging to explain contest roles and benefits.

Strengthen Internal Communication

Share regular updates on upcoming meetings, themes, contests and member achievements.
Support the VPE by promoting educational opportunities and workshops.
Ensure communication is timely, accurate and visually consistent with the Toastmasters brand.

Produce Engaging, Member-Centred Content

Spotlight member stories, testimonials and successes to build a sense of community.
Share short interviews or quotes from members about why they value the club.
Promote meetings with strong visuals and clear calls to action.

Looking Ahead

As VPPR, your work in December and January sets the tone for the club’s public identity for the rest of the programme year. With refreshed branding, strong internal communication and visible celebration of progress, you help attract guests, support member engagement and reinforce a positive club culture.