District 71 Northern UK & Ireland

We empower individuals to become more effective communicators and leaders

Toastmasters UK North & Ireland

Strategic Marketing #1

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Date/Time
Date(s) - 23/09/2021
7:00 pm - 8:30 pm

Online event:  Register here


Strategic Marketing Workshops
Register here: https://bit.ly/3AlpTQH
I am writing to extend an invitation to two training sessions on ‘Strategic Marketing’ to be delivered by Peter Rees, of the Worshipful Company of Marketors.  https://uk.linkedin.com/in/prstrategic
The sessions will be held online on Thursday 23rd and 30th September 2021 at 7pm -8.30 Ireland/UK time.
This is a unique opportunity for us to benefit from the experience and expertise of a leading professional in his field. He is also committed to supporting charities and non-profits and has produced a series of videos that are highly recommended.
Who should attend?
  • Members seeking help to write a marketing plan
  • Members seeking tools and tips to identify and attract new members
  • Members seeking to start new corporate, community and niche clubs
Regards
Elizabeth Jordan, D71 Club Growth Director

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Elizabeth Jordan
Elizabeth Jordan, DTM, Club Growth Director

Elizabeth Jordan, Club Growth Director

Many clubs experience a loss in membership at September renewals as existing members leave the club for lots of different reasons. This incentive rewards clubs which renew 80% or more of their membership base at 30th June 2021. Having a good base of experienced members is important to offer mentoring to new members and stability to the club. 

It’s a good idea to follow up with members who do not renew to help club officers to understand the reason for not renewing and to extend an invite to rejoin at a future stage. They may be happy to stay on the club’s email list with this in mind.

James Finnegan

James Finnegan, Public Relations Manager

Good PR attracts new guests, invites discussion and improves the reputation of the Club and Toastmasters generally.

Elizabeth Jordan
Elizabeth Jordan, DTM, Club Growth Director

Elizabeth Jordan, Club Growth Director

Many clubs experience a loss in membership at September renewals as existing members leave the club for lots of different reasons. Recruiting in the early months helps to maintain the membership based upon the number of members at 30 June.

Maintaining a healthy membership number (25+) gives the club a much better opportunity to hold quality meetings with enough members to avoid double roles. Quality club meetings attract new members. Healthy club growth is an important part of Club Success.