The Toastmasters Brand Manual

Bringing the Brand to Life: Why Every Toastmaster Leader Needs the Brand Manual

Did you ever want to know if it’s okay to design a new logo for your club event? Or how to make your club’s flyers look more polished and professional? The Toastmasters International Brand Manual is your go-to guide for creating materials that are instantly recognisable, trustworthy, and aligned with the global Toastmasters identity.

Whether you’re a VP Public Relations designing a social media campaign, a District officer promoting training events, or a Club President preparing a banner for open house night—this manual helps you do it right.

Here’s how it empowers your leadership:

• Did you ever want to know which fonts and colours to use for Toastmasters materials? The Brand Manual outlines the official colour palette (like Loyal Blue and True Maroon) and approved fonts (such as Gotham and Myriad Pro), with free alternatives listed too

• Creating a flyer or social media post? You’ll find guidance on layout, photography style, and even how to place logos for maximum impact, all while avoiding common mistakes like stretched logos or clashing colours

• Need high-quality graphics and templates? The Brand Manual links directly to downloadable logos, badges, templates, and image libraries so your club can look as professional as it feels

In short, the Brand Manual helps us all “speak Toastmasters” visually, reinforcing our shared identity across 140+ countries. When we use it well, we not only build credibility—we attract new members, retain current ones, and elevate our leadership.

Download the latest Brand Manual here: toastmasters.org/BrandManual.aspx